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Discover why consistent, quality in-flight connectivity is now essential in business aviation
We examine the findings from our latest survey of business aviation professionals, conducted with Corporate Jet Investor, and discuss how such soaring expectations can be met.
A turning point in business aviation connectivity
The greatest benefit of enhanced in-flight connectivity (IFC) in business aviation is the improved passenger experience. That’s according to the respondents in our survey with CJI Magazine, which included an almost equal split of owners, charter operators, corporates, brokers and advisers, who collectively operate a broad range of aircraft, from small and mid-size to super mid-size and large.
The fact that such a diverse group of respondents had rated improved passenger experience as nearly six times more important than the next biggest benefit (increasing their aircraft asset value) was particularly telling. Why? Because keeping high-net-worth passengers happy while flying on business jets is a top priority for the business aviation industry as a whole.
Expectations have changed
Today’s passengers expect to be seamlessly connected. Business doesn’t stop just because they’re in the air, so being offline isn’t an option. This assertion is supported by the vast majority of respondents (82%) agreeing that IFC is now a key passenger expectation – whatever the size of the jet. With almost three-quarters (74%) stating they noticed passenger satisfaction had notably increased since inflight connectivity was offered.
Consistency is key
When it comes to inflight connectivity in business aviation, jet owners and operators have a clear idea of what really matters in the cabin. Their focus is facilitating the productivity and entertainment of passengers. But nobody can be productive or entertained when the Wi-Fi drops out. Which is why consistent performance was deemed the most important factor when selecting a connectivity solution (31% ranked it as the number one factor, while 62% put it first or second), followed by 100% route coverage.
This shows they want certainty, wherever and whenever the aircraft is flying. They need to know that whatever the airspace and however intense their network demands, principals will not be faced by the spinning wheel of Wi-Fi doom.
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